Pricing

Clear starting packages, with extra work agreed before it begins.

The standard scope is designed for independent businesses that need a focused, professional online presence. Ecommerce, member systems and bespoke booking software are scoped separately.

Website Design & Launch

£500 build + £25/month care

A focused, professional website for an independent business ready to improve how it appears online.

  • Up to five core pages
  • Responsive Astro website
  • Search research and SEO foundations
  • Existing booking, ordering or social links
  • One standard enquiry form
  • Domain connection and launch support
  • Two reasonable revision rounds

£250 deposit, then £250 before launch

First year: £800 with monthly care, or £750 with annual care. Ecommerce, bespoke booking software, member areas, databases, extensive copywriting, unlimited revisions and substantial ongoing content work are quoted separately.

Discuss this package

Required with new websites

Website Care Plan

£25/month

Or £250/year paid in advance Pay annually and save £50, equivalent to two months free

Paired with every new Page & Place website as a required 12-month commitment, providing routine changes and technical responsibility after launch.

  • Managed Cloudflare hosting and SSL
  • Domain administration and renewal coordination
  • Basic uptime monitoring and technical fixes to existing Page & Place functionality
  • Basic enquiry-form monitoring where the website contains an enquiry form
  • One consolidated routine request each month
  • Up to 30 minutes of routine content work each month
  • Menu, image, opening-hour and small text changes

Initial 12-month term. Pay monthly or annually in advance, then choose monthly rolling care or another annual renewal.

Unused time does not roll over. New pages, redesigns, new features, integrations, substantial copywriting and larger changes are quoted separately.

Discuss this package

Required with every new website

Website Care is £25/month or £250/year.

The build price and care commitment are agreed together. Paying annually saves £50, equivalent to two months free. First-year totals are £800 or £950 with monthly care, and £750 or £900 with annual care. After the initial term, choose monthly rolling care or another annual renewal.

Page & Place is not currently VAT registered, so no VAT is added to the prices shown.

More complex requirements?

Simple business requirements have a simple price. More complex projects are scoped properly.

Some businesses need more than an informational website. Page & Place can also create larger service websites, online shops, CRM integrations, advanced enquiry journeys and bespoke business systems.

Business Website Plus

From £950

For service businesses that need more depth than the standard five-page website, with the precise pages and functionality agreed before work starts.

  • Up to approximately 10 core business pages
  • Detailed service and location architecture
  • Deeper initial search and competitor research
  • Advanced enquiry or quotation forms
  • Multiple service or location pages
  • Search Console, analytics and Google Business Profile alignment
  • Two or three suitable business-platform integrations
  • More extensive content organisation

A practical fit for businesses such as trades, caterers, professional services, clinics and larger salons. Final scope and price depend on the agreed pages, research, forms and integrations.

Discuss the requirements

Online Shop

From £1,500

A professionally designed storefront connected to established ecommerce and payment infrastructure.

  • Bespoke responsive storefront design
  • Up to approximately 20 initial products and product categories
  • Product pages and mobile-friendly checkout
  • Card-payment configuration through an established provider
  • Shipping, local delivery or collection setup
  • Order-confirmation emails
  • Product structured data, search and analytics foundations
  • Basic client training and handover

Additional product entry is quoted by volume. Platform, payment-processing and transaction fees are separate. Page & Place does not build or store card-processing infrastructure. Complex inventory, fulfilment, subscriptions or marketplace functionality receives a separate quote.

Discuss the requirements

CRM & Automation Setup

From £750

Configuration and integration of an established CRM or automation platform, rather than a bespoke CRM built from scratch.

  • Website forms connected to a CRM
  • Lead and customer pipelines with agreed status stages
  • Acknowledgement emails, follow-up tasks and notifications
  • Basic workflow automation and reporting
  • Staff and user setup
  • Website integration
  • Handover and basic training

Provider licences and usage charges are separate, and the client owns the account. Advanced workflows, large migrations and custom APIs are quoted separately.

Discuss the requirements

Custom Business Systems

From £3,000

Bespoke software for operational workflows that cannot be served well by a standard website or an established platform alone.

  • Customer or client portals and account areas
  • Internal dashboards and staff interfaces
  • Job tracking and quotation systems
  • Document uploads and database-backed applications
  • Bespoke workflow tools and custom reporting
  • Specialist integrations

Projects begin with discovery and written scoping. Final pricing depends on functionality, users, integrations, security and data requirements. Hosting, support and maintenance are quoted separately.

Discuss the requirements

Advanced Bookings & Payments

From £300

Setup of an established booking platform, including services and appointments, deposits or prepayments, cancellation policies, staff calendars, confirmation and reminder messages, website integration and end-to-end testing.

Provider licences and transaction fees are separate. This price does not cover a bespoke booking engine.

Email Marketing Setup

From £250

Mailing-list platform setup, website signup form, one branded template, one welcome email, domain authentication, consent and unsubscribe configuration, and basic handover.

Campaign management starts from £100/month. Frequency, content creation and sending volume are agreed separately; campaign management is not unlimited.

Standalone business photography

A focused shoot, without commissioning a new website.

The standalone package has the same core one-hour, approximately-20-image scope used in the combined website package. Booking both services together gives a clear bundle saving.

Standalone photography

Business Photography

£325

A focused image library for an independent business that needs current, purposeful photography without commissioning a new website.

  • Simple pre-shoot planning and shot list
  • Up to one hour at one local business location
  • Travel within 20 miles of West Kirby
  • Approximately 20 professionally edited images
  • High-resolution and web-ready exports
  • Perpetual commercial-use licence for delivered edits
  • Target delivery within seven working days

£162.50 deposit to book, then £162.50 before high-resolution delivery

Website Care is not required. RAW files, extra time, additional locations, travel beyond the included area, specialist production and extensive retouching are quoted separately.

Discuss this package

Search optimisation

Start with a focused review or improve the site month by month.

Both options use Google Search Console and Bing Webmaster Tools data to identify practical opportunities, then turn the priorities into agreed website changes. Rankings, traffic and enquiries cannot be guaranteed.

One-off optimisation

SEO Review & Optimisation

£300 one-off

A practical search review and implementation package for a Page & Place website or another compatible brochure site.

  • Google Search Console and Bing Webmaster Tools setup or review
  • Indexing, sitemap and crawl checks
  • Competitor review and keyword-to-page mapping
  • Optimisation of up to five core pages
  • Titles, descriptions, headings and internal-link improvements
  • Structured-data improvements where appropriate
  • Written findings and one follow-up performance check

A defined one-off scope with one follow-up check after approximately eight weeks

New pages, substantial copywriting, backlink campaigns, directory campaigns and incompatible or larger websites are quoted separately.

Discuss search optimisation

Ongoing optimisation

Search Optimisation

£200/month

Or £2,000/year paid in advance Pay annually and save £400, equivalent to two months free

Ongoing analysis and implementation for businesses that want the website to keep responding to search performance.

  • Website Care Plan included in both billing options
  • Google Search Console and Bing Webmaster Tools monitoring
  • One prioritised optimisation cycle each month
  • Up to three hours for analysis, reporting and implementation
  • Search-led changes to existing pages
  • Indexing, crawl and technical SEO checks
  • A concise monthly performance summary

Three-month minimum, then monthly rolling with 30 days’ written notice

The annual option is a non-refundable 12-month commitment, renewed annually unless cancelled with at least 30 days’ notice.

Unused time expires each month. The annual payment is non-refundable after service begins. If a monthly new-build client ends Search Optimisation during the initial 12-month care term, service reverts to Website Care for the remainder. New pages, substantial copywriting, backlink campaigns, directory campaigns and larger changes are quoted separately.

Discuss search optimisation

Ongoing support and useful additions

Add responsibility where it adds real value.

Email, forms and referral support each have a defined purpose. Included provider costs, expanded scope and larger changes are set out clearly before work begins.

Additional standard pages

From £100 per page

For ordinary pages using the established website design and components. Two standard additional pages therefore start from £200. Pages needing substantial new design, functionality, integrations or research are quoted separately before work begins.

Additional work

£50/hour

For approved changes outside the agreed package or care allowance where an hourly scope is appropriate. Fixed-price work is quoted separately where that gives a clearer boundary.

Business email

From £100 setup + £10/month per mailbox

One-mailbox setup can include domain verification, SPF, DKIM and DMARC, multifactor authentication, basic aliases, one computer and one mobile device. The £10 monthly price includes one standard provider licence and routine mailbox administration. Migrations, premium tiers, additional storage and unusual support are quoted separately.

Forms & automation

From £100

Advanced enquiry or quote forms and new third-party platform setup start from £100. Advanced integrations or automation start from £150; ecommerce, custom ordering, custom booking and bespoke API work are quoted separately.

Referral reward

£200

Paid as cashback or account credit after a referred business becomes a website client, pays the build invoice in full and launches. It is a reward after a successful referral, not a discounted website price.

Important boundaries

Clear boundaries around every headline price.

Included in the standard website

Up to five core business and customer-facing pages, a responsive Astro build, initial search research and on-page/local SEO, existing-platform links, one standard form, domain connection, launch support and two reasonable revision rounds. The exact core pages are agreed before the deposit is paid.

Quoted separately

Ecommerce, bespoke booking software, member areas, databases, extensive copywriting, multilingual content, complex migrations, specialist integrations, unlimited revisions and substantial ongoing content work.

Third-party charges

Booking platforms, premium software, paid domain services and other external subscriptions remain separate unless expressly included. The £10 monthly Business Email price includes one standard provider licence.

Photography boundaries

The £325 standalone and £650 combined packages include up to one hour at one local business location and approximately 20 edited finals, with travel included within 20 miles of West Kirby. Longer sessions, RAW files, multiple locations and extensive retouching receive a separate quote.

Pricing questions

Know what you are buying before work begins.

Will the website actually look like my business?

That is the point of the process. The structure, type, colour, imagery and calls to action are chosen around your business, customers and existing brand rather than dropped into a generic industry template.

Do I need to provide all of the content?

You provide the accurate business facts and any existing material. Page & Place helps organise it, identifies gaps and drafts concise website copy within the agreed scope. Extensive copywriting or research is quoted separately.

Can you use my existing booking or ordering platform?

Usually, yes. Established services such as OpenTable, Fresha, Booksy, Calendly, Deliveroo, Just Eat, WhatsApp and Google Maps can normally be linked or embedded where the platform supports it. Third-party fees remain separate.

Can you update menus, prices, images and opening hours?

Yes. Website Care is required alongside every new Page & Place website for the initial 12 months. It costs £25/month or £250/year when paid annually, with one consolidated request and up to 30 minutes of content work each month. Larger or more frequent changes are quoted before work begins.

Do I own my domain?

Yes. The domain remains registered to you or your business and you remain the registrant. Page & Place can manage DNS and renewals while providing Website Care, but the domain remains yours.

What happens after 12 months?

Once the website has been paid for, you retain the domain and can receive the complete website source code so another developer or hosting provider can take over. A normal source-code and account handover is included, with no standard release or transfer fee: the website is not held to Website Care. Additional migration or reconfiguration you ask Page & Place to perform is agreed first and charged at £50/hour.

Can I edit the website myself?

Yes. You can have access to the source repository where appropriate and are not locked out of your website. Most clients send routine changes to Page & Place while Website Care is active so deployment, testing and version history stay controlled. If you or another developer changes the site directly, I cannot automatically take responsibility for problems those changes introduce; reviewing or repairing them may sit outside the care allowance and be quoted at £50/hour.

Can I speak to an existing Page & Place client?

References may be available on request. I can ask an existing client, such as Clarke CAD or Emily’s Pet Services, whether they are happy to speak with a prospective customer, subject to their permission and availability.

Can you take the photographs?

Yes. Standalone Business Photography is £325 for up to one hour at one local business location and approximately 20 edited final images. The same core photography scope is available with a new website for £650 total, saving £175 compared with booking the £500 website and £325 shoot separately.

How are third-party costs handled?

Known third-party costs, such as booking platforms or paid domain services, are identified before setup and shown separately unless expressly included. The £10 monthly Business Email price includes one standard mailbox provider licence.

What does SEO actually include?

Every new website includes initial search research and strong on-page/local SEO foundations. I review how potential customers search for the actual services, relevant service-and-location terms and the local competitive space, then use realistic themes to shape the page structure, titles, descriptions, headings, copy and internal links. I also implement appropriate structured data, sitemap and indexing foundations, relevant business/location information, Google Search Console, agreed client-controlled analytics, and a basic alignment check with an existing Google Business Profile where access is provided. More substantial research, content optimisation and ongoing search work sit within the paid Search Optimisation services.

Can you target searches such as “service Hoylake”?

Yes, when a service-and-location search genuinely matches the business and its service area, it can influence the page structure and copy. Page & Place researches the relevant search space and builds and optimises the website around realistic searches, but no web designer can guarantee a particular Google position. I do not create spammy near-duplicate pages solely to target every nearby town, and the website and Google Business Profile need to support one another for local visibility.

Who owns Search Console, analytics and my other accounts?

You do. Google Search Console is created or verified so your business is an owner, and analytics is agreed and configured so you own or have full administrator access to the relevant account or property. Cloudflare Web Analytics is the default basic option where agreed; Google Analytics is not automatically installed. Page & Place uses delegated or administrator access where required, which you can remove when the relationship ends. The same client-control principle applies to Google Business Profile, Bing Webmaster Tools and similar business platforms.

What will my five pages be?

Your exact five core pages are agreed with you before the project starts and before the deposit is paid, using the needs of the business and initial search research. A local service business might choose Home, Services, a strong service/location page, About and Contact, while a restaurant, salon or shop may need a different structure. The example is not a required template.

Are legal pages part of those five?

No. Standard supporting pages reasonably required for a normal Page & Place build, such as a Privacy Notice, Accessibility Statement and cookie information where required, are included in addition to the five core business and customer-facing pages. Page & Place can provide and implement suitable structure or template wording, but you approve business-specific legal, regulatory and privacy information; this is not legal advice.

What do extra pages or changes cost?

Additional standard pages using the established design and components start from £100 per page, so two ordinarily start from £200. Pages requiring substantial new design, functionality, integrations or research are quoted separately. Other approved additional work remains £50/hour where an hourly scope is appropriate.

How do I know what I am buying before I pay?

The scope, inclusions, exclusions and payment stages are written down first. For selected independent businesses, Page & Place may also create a tailored private concept so the proposed direction can be seen before committing.

Do I need Business Website Plus rather than the £500 website?

The £500 package remains suitable for most small brochure websites. Business Website Plus starts from £950 and is intended for businesses needing more pages, deeper search targeting, advanced enquiry journeys or several integrations. The appropriate scope is agreed before work starts.

Can Page & Place build an online shop?

Yes. Online Shop projects start from £1,500 and use established ecommerce and payment platforms. Product volume, shipping, integrations, inventory and other complex functionality affect the final quote; provider and transaction fees are separate.

Do you build custom CRMs?

Page & Place can configure and integrate an established CRM platform from £750. This is not a bespoke CRM. Fully custom portals, dashboards and business systems start from £3,000 and begin with discovery and written scoping.

Who owns the ecommerce or CRM account?

You do. The account remains owned and controlled by your business, with you retaining owner or administrator access. Page & Place receives suitable delegated access for configuration and support, which can be removed when the relationship ends.

Are platform and transaction fees included?

No. Third-party subscriptions, licences, payment-processing and transaction fees are separate and identified for approval before commitment unless a written scope expressly says otherwise.

Is maintenance included with a complex project?

Standard Website Care applies to standard Page & Place websites. More complex websites, online shops, CRM integrations and bespoke systems may require a project-specific support and maintenance plan agreed during scoping; the £25 plan does not automatically cover that infrastructure.

A scope before a sales pitch

Share the useful facts and get a considered response.

A short enquiry helps establish whether the standard package fits, whether photography is practical and which existing services need to connect to the new site.