Heritage and community land trust

Hilbre Community Land Trust

Commissioned Page & Place client website

A rebuild of the Hilbre Community Land Trust website, moving from Wix to a fast, accessible Astro site that trustees can update through Keystatic.

  • Website rebuild
  • Content migration
  • Keystatic CMS setup
  • Search foundations
  • Accessible build
Hilbre Community Land Trust website homepage
Sector
Heritage and community land trust
Project type
Commissioned Page & Place client website
Live site
www.hilbreclt.com

Before and after

From a Wix template to a site built for the Trust.

Both homepages share the same welcome and photograph. The difference is in how the page is built, how quickly it loads on a phone and how clearly it describes the Trust to search engines.

The previous Hilbre Community Land Trust homepage on Wix, with a Log In button, Wix social icons and a centred welcome over a photograph of Hilbre
The previous homepage on a phone, where the logo, a sponsor button and a calendar widget fill the first screen
Before Previous site Wix website builder
The new Hilbre Community Land Trust homepage, with a clear navigation bar, a contact button and the welcome set over a full-width photograph of Hilbre
The new homepage on a phone, with the welcome, strapline and constitution link on the first screen
After New site Astro and Keystatic on Cloudflare Pages
Measured differences between the two homepages
Measure Previous site New site
Lighthouse performance (mobile) 77 99
Largest contentful paint 4.2 s 2.1 s
Page weight About 2.2 MB About 350 KB
Network requests 220 19
JavaScript 99 files, about 830 KB 5 files, about 11 KB
Lighthouse SEO 92 (no meta description) 100
Automated accessibility issues (axe) 1 0
Page title in search results “Home | My Site” “Hilbre Community Land Trust | Preserving Hilbre Island”
Main headings (h1) 3 1
Structured data None Organization
Editing Wix editor Keystatic, with a trustee login

The previous Wix homepage was measured on 19 October 2026, before the new site replaced it, and the new homepage was measured live on 27 October 2026. Both used Lighthouse 12.6.1 (mobile, simulated throttling, median of three runs) and axe-core 4.12.1.

Problem

What the website needed to solve

The Trust’s Wix website held its real history and purpose, but it still carried Wix defaults: a “My Site” page title, no search description, Wix’s own social links and a Log In button. On a phone it loaded more than 2 MB and almost 100 scripts. The rebuild also needed to stay easy for trustees to keep current.

Direction

How the experience was shaped

Keep the Trust’s own words and photographs, give each subject its own page (the telegraph station, the trustees, the constitution and news) and build a fast static site that trustees can edit through Keystatic.

What I built

From structure through to launch.

  • Move the Trust’s history, charity and governance content into a clear page structure
  • Give the telegraph station restoration, trustees, constitution and news their own pages
  • Build a static Astro site on Cloudflare Pages, with Keystatic for trustee editing
  • Set up search foundations: page titles, descriptions, a sitemap, sharing images and Organization data

Key functionality

Useful details built around the customer journey.

  • Trustee editing through Keystatic
  • News posts and a photo gallery
  • A contact form with spam protection
  • Accessibility statement, privacy policy and terms pages

Desktop and mobile

The work, shown in context.

Each screen is taken from the completed website and shows how the project decisions carry through to real customer journeys.

Telegraph station project page The Trust’s first restoration project has its own page, explaining the building and the plan, with the contact form close at hand.
Mobile homepage On a phone the homepage moves from the welcome through the gallery, history, charities and news in one readable column.

Live website

Explore the finished Hilbre Community Land Trust website.

This is a commissioned Page & Place client website. The client has approved its inclusion here, and no business outcome is implied.

Visit the live website

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A Page & Place project begins with your services, customers, existing tools and priorities, then turns those details into a coherent website direction.