A rebuild of the Hilbre Community Land Trust website, moving from Wix to a fast, accessible Astro site that trustees can update through Keystatic.
Website rebuild
Content migration
Keystatic CMS setup
Search foundations
Accessible build
Sector
Heritage and community land trust
Project type
Commissioned Page & Place client website
Live site
www.hilbreclt.com
Before and after
From a Wix template to a site built for the Trust.
Both homepages share the same welcome and photograph. The difference is in how the page is built, how quickly it loads on a phone and how clearly it describes the Trust to search engines.
BeforePrevious siteWix website builder
AfterNew siteAstro and Keystatic on Cloudflare Pages
Measured differences between the two homepages
Measure
Previous site
New site
Lighthouse performance (mobile)
77
99
Largest contentful paint
4.2 s
2.1 s
Page weight
About 2.2 MB
About 350 KB
Network requests
220
19
JavaScript
99 files, about 830 KB
5 files, about 11 KB
Lighthouse SEO
92 (no meta description)
100
Automated accessibility issues (axe)
1
0
Page title in search results
“Home | My Site”
“Hilbre Community Land Trust | Preserving Hilbre Island”
Main headings (h1)
3
1
Structured data
None
Organization
Editing
Wix editor
Keystatic, with a trustee login
The previous Wix homepage was measured on 19 October 2026, before the new site replaced it, and the new homepage was measured live on 27 October 2026. Both used Lighthouse 12.6.1 (mobile, simulated throttling, median of three runs) and axe-core 4.12.1.
Problem
What the website needed to solve
The Trust’s Wix website held its real history and purpose, but it still carried Wix defaults: a “My Site” page title, no search description, Wix’s own social links and a Log In button. On a phone it loaded more than 2 MB and almost 100 scripts. The rebuild also needed to stay easy for trustees to keep current.
Direction
How the experience was shaped
Keep the Trust’s own words and photographs, give each subject its own page (the telegraph station, the trustees, the constitution and news) and build a fast static site that trustees can edit through Keystatic.
What I built
From structure through to launch.
Move the Trust’s history, charity and governance content into a clear page structure
Give the telegraph station restoration, trustees, constitution and news their own pages
Build a static Astro site on Cloudflare Pages, with Keystatic for trustee editing
Set up search foundations: page titles, descriptions, a sitemap, sharing images and Organization data
Key functionality
Useful details built around the customer journey.
Trustee editing through Keystatic
News posts and a photo gallery
A contact form with spam protection
Accessibility statement, privacy policy and terms pages
Desktop and mobile
The work, shown in context.
Each screen is taken from the completed website and shows how the project decisions
carry through to real customer journeys.
Telegraph station project pageThe Trust’s first restoration project has its own page, explaining the building and the plan, with the contact form close at hand.
Mobile homepageOn a phone the homepage moves from the welcome through the gallery, history, charities and news in one readable column.
Live website
Explore the finished Hilbre Community Land Trust website.
This is a commissioned Page & Place client website. The client has approved its inclusion here, and no business outcome is implied.
This case study shows a project-specific combination of content, design and technical
decisions. The service pages explain the normal scope and boundaries in more detail.
A Page & Place project begins with your services, customers, existing tools and priorities, then turns those details into a coherent website direction.